Jago (pronounced Jay-go) has been serving local people and visitors in Tenby since 1983. Situated on the square in the heart of the historic town, this well established family shop is run by Kate and Dewi Davies.

Set over two floors, Jago offers a wide range of beautiful clothes and gifts. Along with our hand picked menswear and womenswear ranges we also have Kitchen and Homeware departments as well as unique gifts for children and exclusive designer jewellery and beauty products.

We encourage all our customers to come in a spend time browsing our distinctive collections. Our ranges constantly change according to the seasons and trends – there are always new products and collections at Jago.

Jago’s longevity comes from our ability to respond to our customers’ demands. We also place a huge emphasis on customer service offering a unique loyalty card. You can build up points every time you shop, which can be then used as vouchers in store.

We also believe in helping the local community. We support schools fundraising activities and sponsor a local youth football team.